From Search Engines to Self-inquiry—Stories, soulwork, and slow shifts from a life that’s unfolding

Hello, I’m Lalaine—a digital marketing analyst by profession, a mom in motion, and a person striving to embrace a slower pace in a world that never stops.

For over a decade, I’ve worked in the digital space—leading SEO strategies, advertising campaigns, content, and conversion rates, I’ve reached a season where clarity matters more than hustle and somewhere between deadlines and diaper changes, I began to crave something deeper: a life with more clarity, more softness, and more soul.

This space is for the quiet kind of growth—the behind-the-scenes progress we don’t always post about. The moments in between roles, identities, and chapters. The questions that rise when we start wondering “What else?” or “Who am I now?”

In this space, I share reflections on career shifts, mindful living, personal systems, and what it means to show up—even when you’re still figuring it all out. I mix strategy with softness, structure with essence, and produce content for those who have put in the effort but are now craving something deeper.

Lalaine in Progress serves as a reminder that we are all continually evolving. That it’s okay to change your mind. To slow down. To pause for breath between achievements.